Propensity to Renewal and Cross-sell Modeling for Global Retail Major

Project Description

The client is Global Retail major with branches over US, Europe and Canada selling GPS tracking units and other related products to the clients.

Radiare built Analytical Models for Propensity to Renewal and Propensity to Cross-sell that helped to Optimize campaigns and in identifying the most potential customers.

The work involved

  • Identify modeling variables and model dataset development
  • Data examination and preparation for rectifying anomalies
  • Bivariate analysis for identifying important variables
  • Logistic regression analysis for developing the final models
  • Apply the models on new data for identifying potential customers