Social Media Intelligence for leading Home Appliance Manufacturer

Project Description

Radiare implemented an in-house built Social Media Intelligence Solution for Extraction and Consolidation of relevant online content based on a Catalog of relevant key items with regard to satisfaction/dissatisfaction and value perception of Home Appliance Products of the Manufacturer.

The Solution helped in :

  • Monitoring Buzz/Online activity related to the Client’s brands and products.
  • Identification of features likely to have an impact on choice
  • Identification of possible online opinion leaders / influencers for targeted messages / updates on product features
  • Structuring / Restructuring of market survey questionnaires based on buzz research

Client: India based Home Appliances Major