in a professional context it often happens that private or corporate clients corder a publication to be made and presented with the actual content still not being ready. Think of a news blog that’s filled with content hourly on the day of going live.Most of its text is made up from sections 1.10.32–3 of Cicero’s […]
We’ve all heard the saying “You can’t please everyone”. The same is true in business. It’s rarely effective to go after everyone as a potential customer. So finding the answer to the question of “Who is your customer?” will help focus your marketing efforts and perhaps even the products you offer.
You need to have a solid idea of your ideal client’s characteristics, so you can easily spot them in a crowd. You have to consider their gender, age, civil status, job, and location.