- April 22, 2022
- Business Analytics and Big Data Solutions
The business problem is about predicting the propensity score of clicks on various advertisements for a leading advertisement corporation in digital market industry.
Key challenge is the processing of click through rate data is difficult to perform on standalone system due to large volume of data. Also it leads to Increase in cost of infrastructure due to space usage and processing time.
The solution proposed include:
The customer was greatly benefitted in terms of: