Social Media Intelligence

Project Description:

Radiare implemented an in-house built Social Media Intelligence Solution for Extraction and Consolidation of relevant online content based on a Catalog of relevant key items with regard to satisfaction/dissatisfaction and value perception of Home Appliance Products of the Manufacturer.

The Solution helped in :

• Monitoring Buzz/Online activity related to the Client’s brands and products.
• Identification of features likely to have an impact on choice
• Identification of possible online opinion leaders / influencers for targeted messages / updates on product features
• Structuring / Restructuring of market survey questionnaires based on buzz research